VerticalResponse Email Marketing Blog for Small Business: An Email Marketing Lesson Not to Take from XFINITY

Here’s a great article from the Vertical Response blog about how XFINITY (formerly Comcast) totally screwed up an email… sent an offer to the wrong list, and then , to make things worse, sent a follow up email saying, basically, sorry, but you weren’t supposed to get that offer, too bad… Definitely worth a read to find out what NOT to do when you do screw up.