The Mobile Playbook: Updated with New Strategies on Mobile Creativity and ROI

Google has updated it’s “Mobile Playbook” for brands. This document is designed to help brands and agencies develop “winning” mobile strategies.

Here’s what Google has to say about it:
“The Mobile Playbook was created as a one-stop resource to spotlight brands that are making mobile work for them and to reflect our latest recommendations on how marketers can approach mobile strategically.”

Here is the entire article and a link to download the “playbook.”