Tag Archives: Yahoo

WPP's Martin Sorrell Calls Out Google (sort of…)

While moderating a discussion in Cannes about the future of the internet and Brand v. Metrics, Sorrell, onstage with Google & Yahoo! executives, the discussion quickly moved to the partnerships between Google and Yahoo (that we discussed here).  He even prodded Google for attempting to go directly after clients while making the agency irrelevant.  AdWeek has a great article on this event.  This comes from the same guy that worked a partnership with Google….

Yah-oogle!???

Well, it looks like the Yahoo!Microsoft "mating dance" is over, at least on the Yahoo! side of things.  Today’s New York Times is reporting that Yahoo! has announced an agreement that will partner them with Google for the purposes of displaying contextual, or Pay-Per-Click (PPC) advertising into the Yahoo! search results.  This seems to be good for advertisers… Google’s PPC program will allow them to manage their PPC buys in a central location using a single tool across two of the largest search networks on the Internet.

WPP + Yahoo! – Good For Marketers??

AdWeek (yes, I know, they’re always mentioned, but they are on top of things usually) has a story out, today, that discusses the deal between WPP and Yahoo!.  For those of you that don’t know, WPP is a holding company that owns 254 agency brands worldwide.  The following are some better known names:

Sorry about the long list, but I sort of took a walk down memory lane… I’ve worked for the WPP companies in the past and know people at most, if not all, of the agencies above.  Read my commentary after the break about why I think this is HORRIBLE for marketers…

Read more ...