Tag Archives: WPP

WPP Takes Stake in Omniture

WPP Takes Stake in Omniture. Well, it’s happened.  The analytics company is “in bed” with the “big agency.”  Who’s looking out for the client?  Almost 10y ago I led a team to build the first ever (that we knew of) metrics system that delivered behavior based targeting as well as analytics for one of our clients.  The client asked, “why should I trust your numbers,” and we used a 3rd party to validate our results for them.  Now, the 3rd party is just another shill for the agency… Be careful what you wish for, you just might get it,… and in the case of client’s demanding lower fees and more services, this is the kind of thing that happens.

WPP + Yahoo! – Good For Marketers??

AdWeek (yes, I know, they’re always mentioned, but they are on top of things usually) has a story out, today, that discusses the deal between WPP and Yahoo!.  For those of you that don’t know, WPP is a holding company that owns 254 agency brands worldwide.  The following are some better known names:

Sorry about the long list, but I sort of took a walk down memory lane… I’ve worked for the WPP companies in the past and know people at most, if not all, of the agencies above.  Read my commentary after the break about why I think this is HORRIBLE for marketers…

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