Here are some of the big takeaways:and
- The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
- The biggest spike occurs at 3:00 p.m. ET on weekdays.
- Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
- Fans are less active on Sunday compared to all other days of the week.
Ultimately, the goal for brands on Facebook is to be able to engage with their customers or potential customers and to promote a message. Last month, we looked at a study that broke down how users interact with brands on Facebook.
This illustrates the point that when you’re talking to people that are engaged in your subject matter, and don’t ask them too many questions, you’ll get good results. The same thing can be done with product owners, VIP club members, etc. Even without an incentive to take the survey we got a 97% completion rate!Not only did we get a successful survey, but, overall site traffic and awareness went up as shown by these stats: Unique Site Visits (vs. prior week): +107% Absolute Unique Visitors (vs. prior week): +92% Pageviews (vs. prior week): +86% Increase in Twitter followers (vs. prior week): +350% In addition, traffic came from completely different sources than normal: Search (organic & paid): -70.46% (vs. prior week)) Referral: +141.67% (vs. prior week) If the referral traffic it came from the expected sources based on our efforts: Facebook: 16.67% Our Blog: 13.33% Twitter: 8.33% LinkedIn: 1.67% Other: 1.67% Now, enough about the positive effect of the survey, let’s look at the survey results:
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