Tag Archives: SEM

Roy’s Restaurants achieves 800% ROI with mobile only campaigns and hyperlocal advertising – Google Mobile Ads Blog

Roy’s Restaurants achieves 800% ROI with mobile only campaigns and hyperlocal advertising – Google Mobile Ads Blog. Go, read, yes we did it…

What Big Brands Are Spending on Google – Advertising Age – Digital

What Big Brands Are Spending on Google – Advertising Age – Digital So, you wondered who was spending what on Google… well, AdAge managed to get their hands on some internal Google documentation… what do you know, they found out all kinds of interesting things. Here are some “high-hard-ones:”
  • BP spent $3.6MM in June alone
  • AT&T, the #1 advertiser in June spent $8.1MM
  • The majority of their “direct-billed” advertisers spend between $10K and $100K per month
I encourage you to take a look at the article, it has some very interesting insights.

PPC Tools

Well, we saw a link to a Firefox plug-in called PPC Web Spy, it’s not a bad application, but it isn’t great either. The “free” version only gives you 10 keywords and going through the process to download the program is painful… with multiple “are you sure you only want the free version” pages before actually giving you the download. If you’re patient, and looking for new PPC tools, however, it’s worth the install. The link above takes you to the site for more information.

Join Us At The West OC Legislative Committee Mixer

Come out and join us at a five city mixer in Seal Beach on Thursday. We’ll be there talking about online marketing, SEM, SEO, PPC, Email marketing, and some new cool tools that we’ve developed to help out our friends on the Direct Marketing side of life. The festivities begin at 6:00 PM at Old Ranch Country Club, 3901 Lampson Ave., Seal Beach, CA.
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Court Rules Certain Keywords Potential Trademark Violations – MarketingVOX

Court Rules Certain Keywords Potential Trademark Violations – MarketingVOX. Well, this is scary.  The Second Circuit Court of Appeals has ruled against Google in a lawsuit (Rescuecom Corp. v. Google Inc.).  The summary of the suit is that if a user searches for a trademarked word (or phrase) then results imply sponsorship:
According to Rescuecom’s allegations, when a Google user launches a search for the term ‘Rescuecom’ because the searcher wishes to purchase Rescuecom’s services, links to websites of its competitors will appear on the searcher’s screen in a manner likely to cause the searcher to believe mistakenly that a competitor’s advertisement (and website link) is sponsored by, endorsed by, approved by, or affiliated with Rescuecom.
MarketingVOX also is linking to more lawsuits that are on the same topic over at SearchEngineLand. This is what happens when courts, judges, and lawyers who are out of touch with reality decide cases that involve technology that they have never seen or used or understand.  This is patently absurd and the courts need to move into the current century.