Tag Archives: Search Engine Optimization

Search Marketing Spending and Trends – eMarketer

Search Marketing Spending and Trends – eMarketer A new story out from eMarketer is showing how search marketing dollars are being spent by clients. The data, from Search Engine Marketing Professional Organization (SEMPO) used research from a Radar Research study. SEM spending in NA for 2008, by tactic The short version of the article is that of the $13.5 Billion spent in 2008, 88% went to Search Marketing and 11% to SEO. The assertion, however, is that more money will be flowing into SEO programs in 2009 because it delivers longer term results.
DMIdeas caveat… SEO works as long as you spend the big $$ on an infrastructure that eliminates human error.
The other takeaway from the article is that Search Engine Marketing spending will grow rapidly over the next 5 years as shown in this chart: SEM spending in NA, 2007-20013

The Future of PPC, SEO, SEM and Online Media in A Down Economy

An interesting, and positive article appeared in The Economist on November 28th about online advertising and how we will be impacted by the faltering economy. To summarize, although advertising budgets will likely be cut in the coming months/years, there is a good chance that Internet Marketing will be able to defend its usefulness and survive the turmoil.  SEO and other marketing and branding tactics used on the Internet currently allow for actual data to be tracked, and metrics to be provided to a company so that there is justification for where and how the advertising money is spent.  According to the article, “All this makes spending on advertising much less speculative, so that it starts to be treated instead as a cost of sales.” This is good news for the Interactive Marketing, Search Engine Marketing, and Google Adword agencies out there.  If these forecasters are right, then even in a recession this sector of the economy can still show growth.  As the article points out, we may need to look for different avenues to reach the consumer, such as a focus on social networking sites, but with creativity it should be possible to weather the storm.