Tag Archives: PPC

Measuring The Effect Of Semantic Markup On Your Search Traffic

There’s a lot of buzz these days around the wonderful world of Schema, semantic markup, and rich snippets — much of it centered around the increased click-through rates from SERPs and other amazing SEO benefits such markup provides. But, once you’ve added the markup to your website, how…

Please visit Search Engine Land for the full article.


Written by: Carrie Hill at http://searchengineland.com/measuring-the-effect-of-semantic-markup-on-your-search-traffic-164736?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map

When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers surveyed clicked the Carousel results, while only 14.5 percent clicked on the map. Using the search term ‘Chicago Restaurants,’ Hunt asked…

Please visit Search Engine Land for the full article.


Written by: Amy Gesenhues at http://searchengineland.com/study-google-local-carousel-results-win-48-of-clicks-while-map-only-earned-14-5-of-clicks-164925?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

Data Analysis for SEO: Industry KPIs For A Mature Industry

As we move closer to the 20th anniversary of the launch of public search engines, a key industry trend in search marketing is the long called-for move to placing transparent, objective & measurable KPIs at the heart of search marketing, social & content campaigns. What KPIs give you an…

Please visit Search Engine Land for the full article.


Written by: Chris Liversidge at http://searchengineland.com/data-analysis-for-seo-industry-kpis-for-a-mature-industry-162797?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

Roy’s Restaurants achieves 800% ROI with mobile only campaigns and hyperlocal advertising – Google Mobile Ads Blog

Roy’s Restaurants achieves 800% ROI with mobile only campaigns and hyperlocal advertising – Google Mobile Ads Blog. Go, read, yes we did it…

What Big Brands Are Spending on Google – Advertising Age – Digital

What Big Brands Are Spending on Google – Advertising Age – Digital So, you wondered who was spending what on Google… well, AdAge managed to get their hands on some internal Google documentation… what do you know, they found out all kinds of interesting things. Here are some “high-hard-ones:”
  • BP spent $3.6MM in June alone
  • AT&T, the #1 advertiser in June spent $8.1MM
  • The majority of their “direct-billed” advertisers spend between $10K and $100K per month
I encourage you to take a look at the article, it has some very interesting insights.