Tag Archives: PPC Advertising

Roy’s Restaurants achieves 800% ROI with mobile only campaigns and hyperlocal advertising – Google Mobile Ads Blog

Roy’s Restaurants achieves 800% ROI with mobile only campaigns and hyperlocal advertising – Google Mobile Ads Blog. Go, read, yes we did it…

What Big Brands Are Spending on Google – Advertising Age – Digital

What Big Brands Are Spending on Google – Advertising Age – Digital So, you wondered who was spending what on Google… well, AdAge managed to get their hands on some internal Google documentation… what do you know, they found out all kinds of interesting things. Here are some “high-hard-ones:”
  • BP spent $3.6MM in June alone
  • AT&T, the #1 advertiser in June spent $8.1MM
  • The majority of their “direct-billed” advertisers spend between $10K and $100K per month
I encourage you to take a look at the article, it has some very interesting insights.

Google to Power AOL Search for the Next 5 Years

Google to Power AOL Search for the Next 5 Years. With Google “owning” 65.8% of the market (in this article) and Microsoft controlling 27.1% (this includes Bing & Yahoo), should marketers spend SEM dollars with Microsoft? The quick answer is “YES.” However, that comes with some caveats …  If, for example, your site gets the majority of it’s organic search traffic from Google, that is where you need to spend the majority of your SEM budget, that is where your users are located.  There is nothing wrong with just saying “NO” to a big brand like Microsoft/Yahoo/Bing …, however, if you do say, “NO,” make sure you know why you’re doing it, and, keep a close eye on your metrics to see if you get an “uptick” from organic results or a “downtick” once you stop advertising, it may be worth a small spend, for brand awareness reasons, to stay on those engines.

PPC Tools

Well, we saw a link to a Firefox plug-in called PPC Web Spy, it’s not a bad application, but it isn’t great either. The “free” version only gives you 10 keywords and going through the process to download the program is painful… with multiple “are you sure you only want the free version” pages before actually giving you the download. If you’re patient, and looking for new PPC tools, however, it’s worth the install. The link above takes you to the site for more information.

Court Rules Certain Keywords Potential Trademark Violations – MarketingVOX

Court Rules Certain Keywords Potential Trademark Violations – MarketingVOX. Well, this is scary.  The Second Circuit Court of Appeals has ruled against Google in a lawsuit (Rescuecom Corp. v. Google Inc.).  The summary of the suit is that if a user searches for a trademarked word (or phrase) then results imply sponsorship:
According to Rescuecom’s allegations, when a Google user launches a search for the term ‘Rescuecom’ because the searcher wishes to purchase Rescuecom’s services, links to websites of its competitors will appear on the searcher’s screen in a manner likely to cause the searcher to believe mistakenly that a competitor’s advertisement (and website link) is sponsored by, endorsed by, approved by, or affiliated with Rescuecom.
MarketingVOX also is linking to more lawsuits that are on the same topic over at SearchEngineLand. This is what happens when courts, judges, and lawyers who are out of touch with reality decide cases that involve technology that they have never seen or used or understand.  This is patently absurd and the courts need to move into the current century.