Well, it looks like the Yahoo! – Microsoft "mating dance" is over, at least on the Yahoo! side of things. Today’s New York Times is reporting that Yahoo! has announced an agreement that will partner them with Google for the purposes of displaying contextual, or Pay-Per-Click (PPC) advertising into the Yahoo! search results. This seems to be good for advertisers… Google’s PPC program will allow them to manage their PPC buys in a central location using a single tool across two of the largest search networks on the Internet.
What is PPC (Pay-Per-Click) Advertising? The best example, and some would argue, most successful, is Google’s AdWords product. This technology is based around a bidding system whereby an advertiser "bids" on "clicks." This is a keyword based model and there are other companies competing with Google in the space. Daber, over on ArticleBliss.com, has posted several interesting articles on the topic, here is one entitled, "Pay Per Click Advertising to Maximize Web Promotion." Here at DMIdeas.com we believe that PPC advertising can be a very effective part of a larger marketing campaign. It is also very effective for the smaller business that is trying to get some traction in the on-line marketplace.