Tag Archives: Online Marketing

AdMob Network hits 2 Billion Requests a Day – Google Mobile Ads Blog

Yes, mobile is the future, and it’s here now.  This article, on Google’s Mobile Ads Blog talks about the growth of mobile ad requests … AdMob Network hits 2 Billion Requests a Day – Google Mobile Ads Blog.

The Web Passes Newspapers in Ad Spending For First Time – The eMarketer Blog

It is officially a GREAT DAY in advertising.  Not only is there this cool winter solstice / lunar eclipse thing going on, so, for those yet to happen company holiday parties, today is a good day…

But, also, just being reported by eMarketer, The Web Passes Newspapers in Ad Spending For First Time – The eMarketer Blog.

Total newspaper ad revenues from print and online ads are expected to hit $25.7 billion this year, still shy of the $25.8 billion advertisers will spend on internet ads.

“Marketers are devoting bigger shares of their budgets to digital media as they see more customers shifting time toward the web,” said Geoff Ramsey, CEO of eMarketer. “It’s something we’ve seen coming for a long time, but this is a tipping point.”

Join Us At The West OC Legislative Committee Mixer

Come out and join us at a five city mixer in Seal Beach on Thursday. We’ll be there talking about online marketing, SEM, SEO, PPC, Email marketing, and some new cool tools that we’ve developed to help out our friends on the Direct Marketing side of life. The festivities begin at 6:00 PM at Old Ranch Country Club, 3901 Lampson Ave., Seal Beach, CA.
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Microsoft Bing's Continued Growth 'Rattles' Google

MarketingVOX is reporting that MSFT’s Bing search engine is beginning to “rattle” GOOG’s share of the market. No surprise there, updates to IE8 and the MSN toolbar have been “tweaked” to use Bing as the default search engine. There is nothing really better about Bing, if you’ve used it, you’ll know that it’s a bit on the frustrating side, IMHO. Although, I can’t complain about being #1 when searching for “digital marketing ideas” (we’re #6 on Google). When searching more geo-centric, however, by searching “digital marketing orange county,” we’re #8 on Bing and #4 on Google. There is no PERFECT algorithm. The important thing, for marketers, is to look at where you’re ranking and then make sure you’re doing all that you can, on the SEO front, to rank where you want to rank. Bing’s Continued Growth ‘Rattles’ Google – MarketingVOX.

New York Times Loss Widens as Ads Shrink

The WSJ ran a story (subscription required) on the 22nd about this issue. This problem is hitting all print publications:
Ad dollars are leaving print… and fast!
Their Q1 losses for 2009 were worse than expected, around a 27% loss in advertising revenue. This outpaced their efforts to cut costs (not surprising, good journalism is expensive). Seth Godin, on his blog, is predicting that by 2012 there will be, “no significant newspapers printed on newsprint in the US.” WOW! and entire vertical market will be gone, or almost gone in less than three years! These are both interesting reads and worth the effort to see what’s coming for online advertising. We have seen with with our clients, and in our past, efforts to cut “traditional” media spending and emphasize online strategies. We’re helping our client get better results through email and PPC marketing; things that are measurable and quickly executable.