Google Toys with Behavioral Advertising, Keeps Users Apprised – MarketingVOX
- Wednesday, 11 March 2009 07:42
Read the article here
on marketingvox.com, or here
for the full WSJ paid article.
This is great news for consumer who will finally get relevant advertising in their display ads, it’s great for marketers who can begin to target consumers with something relevant on the display side, and, it’s great news for agencies who can again do innovative things with display advertising. This should significantly alter the way display ads are used, looked at, and understood.
The Future of PPC, SEO, SEM and Online Media in A Down Economy
- Friday, 05 December 2008 08:49
An interesting, and positive article
appeared in The Economist
on November 28th about online advertising and how we will be impacted by the faltering economy.
To summarize, although advertising budgets will likely be cut in the coming months/years, there is a good chance that Internet Marketing will be able to defend its usefulness and survive the turmoil. SEO and other marketing and branding tactics used on the Internet currently allow for actual data to be tracked, and metrics to be provided to a company so that there is justification for where and how the advertising money is spent. According to the article
, “All this makes spending on advertising much less speculative, so that it starts to be treated instead as a cost of sales.”
This is good news for the Interactive Marketing, Search Engine Marketing, and Google Adword agencies out there. If these forecasters are right, then even in a recession this sector of the economy can still show growth. As the article points out, we may need to look for different avenues to reach the consumer, such as a focus on social networking sites, but with creativity it should be possible to weather the storm.
It's True, PPC Ads Do Increase Brand Awareness
- Monday, 25 August 2008 11:29
In a Yahoo!/MediaVest study, reported in Ad Age, sponsored text ads (Pay-Per-Click) increased BRAND AWARENESS by 160% for consumer packaged goods type products. These search marketing ads had a HUGE impact on brand awareness, etc… EVEN on consumers who DID NOT click!
But, wait, if it works here, why doesn’t it work elsewhere? It does, I would argue, work the same across the board for ALL retail products. Consumers basically ignore most non-targeted display advertising… the traditional method for brand building online, but, search is relevent and targeted, therefore consumers are MUCH MORE aware of the page content than they are on a typicall web page.