Tag Archives: mobile marketing

AdMob Network hits 2 Billion Requests a Day – Google Mobile Ads Blog

Yes, mobile is the future, and it’s here now.  This article, on Google’s Mobile Ads Blog talks about the growth of mobile ad requests … AdMob Network hits 2 Billion Requests a Day – Google Mobile Ads Blog.

Report: Be Mobile or Be Dust – Advertising Age – DigitalNext

Report: Be Mobile or Be Dust – Advertising Age – DigitalNext. Great summary by B.L. Ochman about a report from Burson-Marsteller & Proof Integrated Communications, here are a few bullets, go there and read the whole article, and link to the entire report.
  • Mobile is not just for young people…
  • Location-based targeting is critical…
Anyway, this report backs up some of what we’re seeing with our clients, that mobile search, and click-to-call ad functionality is consistently performing better than other medium.