Facebook is now able to connect the dots between users on its network and their purchasing habits, and is using that data to pitch advertisers.
To be sure, Facebook is not identifying users by name to advertisers. Instead, it is matching up its own data with that of partner Datalogix in a double-blind fashion. That is, although Facebook can ID a user and then find a match via Datalogix, specific information about the user is not shared with advertisers.
Brad Smallwood, head of measurement and insights at Facebook, presented some preliminary findings at the Advertising Research Foundation’s Re:think conference in New York on Wednesday. Measuring 22 recent Facebook campaigns against data from 70 million consumers, Facebook found that just advertising on Facebook provided a 22% lift in ROI.
Facebook on Tuesday offered advertisers another tool to target consumers on the platform with Lookalike Audiences, a feature that lets them reach users similar to those in their Custom Audience databases.
Launched in late 2012, Custom Audiences lets marketers use existing data like email addresses, phone numbers and user IDs to inform their Facebook strategy. As the name implies, Lookalike Audiences is a tool that alerts advertisers to similar consumers
In a blog post heralding the new feature, Facebook noted that marketers can buy Custom and Lookalike audiences in conjunction with any ad buy
Facebook will now be able to target some ads based on your offline shopping habits thanks to some partnerships it announced on Wednesday.
The social networking giant has inked a deal with data mining firms Datalogix, Acxiom and Epsilon that will apply their records about customers’ offline purchases to Facebook’s Custom Audiences product. Facebook is also working with BlueKai “as a marketing data platform to bring a brand’s first party site data to use for targeting on Facebook,” according to the company. Custom Audiences, which was released last August, lets advertisers identify Facebook users by their Facebook ID, phone number or email address. Now, advertisers can match that informati…
Working on the web means spending huge chunks of your time within the browser. If Google Chrome is your workhorse of choice, it pays to explore what extensions are available to make your daily tasks less of a chore.
While Chrome has a set of developer tools built in, you can access a wealth of extra extensions that add valuable functionality.
This post covers 10 of the best Google Chrome extensions for web developers to utilize in their everyday tasks, with an upcoming post on Chrome extensions for designers.
Are there any great extensions that we missed? If so, please leave a comment and share them with other readers.…
Great article on why your business needs (or doesn’t need) a mobile site.
The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don’t have a website optimized for mobile — at what cost?
First, the numbers. Mobile traffic currently makes up 10% of global Internet traffic, as shown in the chart below, and next year more people will use mobile phones than PCs to get online, according to Gartner. Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year, or about 8% of total online sales, and are expected to nearly double to $11.6 billion this year. By 2015, U.S. mobile sales are forecast to reach $31 billion.
Yet many businesses have not yet optimized their websites for m…