Tag Archives: Google

Google Toys with Behavioral Advertising, Keeps Users Apprised – MarketingVOX

Google is at it again, stepping up to meet the pressure and remain at the head of the pack of online advertising networks. With their privacy policy change today they will be able to deliver targeted display advertising through their display ad network which is targeted to consumer (read user) behavior. Read the article here on marketingvox.com, or here for the full WSJ paid article. This is great news for consumer who will finally get relevant advertising in their display ads, it’s great for marketers who can begin to target consumers with something relevant on the display side, and, it’s great news for agencies who can again do innovative things with display advertising. This should significantly alter the way display ads are used, looked at, and understood.

WPP's Martin Sorrell Calls Out Google (sort of…)

While moderating a discussion in Cannes about the future of the internet and Brand v. Metrics, Sorrell, onstage with Google & Yahoo! executives, the discussion quickly moved to the partnerships between Google and Yahoo (that we discussed here).  He even prodded Google for attempting to go directly after clients while making the agency irrelevant.  AdWeek has a great article on this event.  This comes from the same guy that worked a partnership with Google….

Yah-oogle!???

Well, it looks like the Yahoo!Microsoft "mating dance" is over, at least on the Yahoo! side of things.  Today’s New York Times is reporting that Yahoo! has announced an agreement that will partner them with Google for the purposes of displaying contextual, or Pay-Per-Click (PPC) advertising into the Yahoo! search results.  This seems to be good for advertisers… Google’s PPC program will allow them to manage their PPC buys in a central location using a single tool across two of the largest search networks on the Internet.