The Future of PPC, SEO, SEM and Online Media in A Down Economy
- Friday, 05 December 2008 08:49
An interesting, and positive article
appeared in The Economist
on November 28th about online advertising and how we will be impacted by the faltering economy.
To summarize, although advertising budgets will likely be cut in the coming months/years, there is a good chance that Internet Marketing will be able to defend its usefulness and survive the turmoil. SEO and other marketing and branding tactics used on the Internet currently allow for actual data to be tracked, and metrics to be provided to a company so that there is justification for where and how the advertising money is spent. According to the article
, “All this makes spending on advertising much less speculative, so that it starts to be treated instead as a cost of sales.”
This is good news for the Interactive Marketing, Search Engine Marketing, and Google Adword agencies out there. If these forecasters are right, then even in a recession this sector of the economy can still show growth. As the article points out, we may need to look for different avenues to reach the consumer, such as a focus on social networking sites, but with creativity it should be possible to weather the storm.
It's The Economy, Stupid…
- Thursday, 08 May 2008 08:10
What’s happening with the economy? Every day there is another news story about someone loosing their house because the economy is … dare I say it … in a RECESSION. Well how is this downturn going to affect the advertising industry? Companies still need to advertise, right? Of course, it’s more important in a "down" economy for companies to fight harder for their share of the dwindling consumer dollar.
So, what is a company to do with it’s marketing budget?
SHIFT IT TO ONLINE
Why, you ask? Because it is measurable, trackable, and it is not hard to generate the metrics to determine if a campaign is successful.
eMarketer has an interesting article, today, on a study conducted in February by Penton Research for PROMO Magazine that talks directly to this point. It is reporting that 43% of marketers surveyed are planning to increase their online marketing budgets in 2008.