Tag Archives: Digital Marketing

Google Toys with Behavioral Advertising, Keeps Users Apprised – MarketingVOX

Google is at it again, stepping up to meet the pressure and remain at the head of the pack of online advertising networks. With their privacy policy change today they will be able to deliver targeted display advertising through their display ad network which is targeted to consumer (read user) behavior. Read the article here on marketingvox.com, or here for the full WSJ paid article. This is great news for consumer who will finally get relevant advertising in their display ads, it’s great for marketers who can begin to target consumers with something relevant on the display side, and, it’s great news for agencies who can again do innovative things with display advertising. This should significantly alter the way display ads are used, looked at, and understood.

The Future of PPC, SEO, SEM and Online Media in A Down Economy

An interesting, and positive article appeared in The Economist on November 28th about online advertising and how we will be impacted by the faltering economy. To summarize, although advertising budgets will likely be cut in the coming months/years, there is a good chance that Internet Marketing will be able to defend its usefulness and survive the turmoil.  SEO and other marketing and branding tactics used on the Internet currently allow for actual data to be tracked, and metrics to be provided to a company so that there is justification for where and how the advertising money is spent.  According to the article, “All this makes spending on advertising much less speculative, so that it starts to be treated instead as a cost of sales.” This is good news for the Interactive Marketing, Search Engine Marketing, and Google Adword agencies out there.  If these forecasters are right, then even in a recession this sector of the economy can still show growth.  As the article points out, we may need to look for different avenues to reach the consumer, such as a focus on social networking sites, but with creativity it should be possible to weather the storm.

The WWW Historical Perspective

The BBC has an interesting story out today on the history of the WWW.  The article features commentary from the following, "Top 10."

  1. Sir Tim Berners-Lee – Here is his blog, and his predictions for the future of the WWW.
  2. Professor Nigel Shadbolt
  3. Professor Wendy Hall – Her homepage.
  4. Kai-Fu Lee
  5. Dr. David Belanger
  6. Mitchell Baker – Her blog.
  7. Mark Bernstein
  8. Robert Cailliau – His website.
  9. Robert Scoble – His blog.
  10. Tim O’Reilly – His homepage.

Not a list to laugh at, at all.  So, where was I among all of this?  Well, thirteen years ago, while Netscape was undergoing its IPO and starting the first "boom," of what we now call, "New Media," I was working in IT at a large advertising agency in Los Angeles.  We decided it would be a good time to demonstrate, to our clients, at the time names like, Vons, Flamingo Hilton, Honda Motorcycles, that we should be doing something with this "WWW" thing.  Well, we built some small products in JavaScript (well, back then we called it LiveScript); we went to the first Netscape Developers Conference in NYC; we impressed our clients with flashy branding stuff.  Then I moved on to a classified service, headquartered in Orange County, CA… We began putting classified ads online, we migrated their flat-file system to a dynamic, server-side database system, then, we moved in on to a Microsoft based database application…
The point of the story, though, is that what was misunderstood fifteen years ago is still misunderstood by a great many people.  Click through to find out what and why…

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