Google Toys with Behavioral Advertising, Keeps Users Apprised – MarketingVOX
- Wednesday, 11 March 2009 07:42
Read the article here
on marketingvox.com, or here
for the full WSJ paid article.
This is great news for consumer who will finally get relevant advertising in their display ads, it’s great for marketers who can begin to target consumers with something relevant on the display side, and, it’s great news for agencies who can again do innovative things with display advertising. This should significantly alter the way display ads are used, looked at, and understood.
The Future of PPC, SEO, SEM and Online Media in A Down Economy
- Friday, 05 December 2008 08:49
An interesting, and positive article
appeared in The Economist
on November 28th about online advertising and how we will be impacted by the faltering economy.
To summarize, although advertising budgets will likely be cut in the coming months/years, there is a good chance that Internet Marketing will be able to defend its usefulness and survive the turmoil. SEO and other marketing and branding tactics used on the Internet currently allow for actual data to be tracked, and metrics to be provided to a company so that there is justification for where and how the advertising money is spent. According to the article
, “All this makes spending on advertising much less speculative, so that it starts to be treated instead as a cost of sales.”
This is good news for the Interactive Marketing, Search Engine Marketing, and Google Adword agencies out there. If these forecasters are right, then even in a recession this sector of the economy can still show growth. As the article points out, we may need to look for different avenues to reach the consumer, such as a focus on social networking sites, but with creativity it should be possible to weather the storm.
The WWW Historical Perspective
- Friday, 02 May 2008 16:39
The BBC has an interesting story out today on the history of the WWW. The article features commentary from the following, "Top 10."
- Sir Tim Berners-Lee – Here is his blog, and his predictions for the future of the WWW.
- Professor Nigel Shadbolt
- Professor Wendy Hall – Her homepage.
- Kai-Fu Lee
- Dr. David Belanger
- Mitchell Baker – Her blog.
- Mark Bernstein
- Robert Cailliau – His website.
- Robert Scoble – His blog.
- Tim O’Reilly – His homepage.
The point of the story, though, is that what was misunderstood fifteen years ago is still misunderstood by a great many people. Click through to find out what and why…
Read more ...