Tag Archives: Chicago Cubs

Proof That Print Advertising is Dying?

Foxnews.com is running an AP story, here, breaking the news that Tribune Co., the owner of the LA Times, Chicago Tribune, Chicago Cubs, Orlando Sentinel (they've posted a story as well), etc., is considering filing bankruptcy.  The Wall Street Journal reports that they've hired investment firm Lazard Ltd., and law firm Sidley Austin, to help them get through a Chapter 11 filing.

What will this mean for advertising agencies?  In my opinion, more of what we've seen in the last few weeks, ad dollars will be moving from the offline world of shotgun style strategies to a highly targeted online world.