Here are their top 10:
- Put an offer on the back of your business cards to get people to sign up for your newsletter.
- Tradeshows – Bring a clipboard or sign-up book with you to tradeshows and ask for permission to send email to those who sign up.
- Include a newsletter sign-up link in your signature of all of your emails.
- Send an opt-in email to your address book asking them to join your list.
- Join your local chamber of commerce, email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter.
- Host your own event – Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up.
- Offer a birthday club where you give something special to people who sign up.
- Incentivize your employees – Give them $ for collecting VALID email addresses.
- Giving something for free like a PDF? Make visitors sign up to your opt-in form before you let them download it.
- Referrals – Ask you customers to refer you, and in exchange you’ll give them a discount.
What are local advertisers to do, though? They don’t have the large budgets to go to a “big agency,” they don’t have the technical knowledge (in many cases) to prevent being taken advantage of by small agencies, there are too many options for free or almost free web based services, etc… They have to do research and they have to trust their network. What do successful small agencies have to do, then?They have to be good at working with small businesses, they have to treat each of their customers well, they have to be successful, because small businesses can’t afford the expense of a failed marketing effort, no matter how small. Email campaigns and PPC campaigns are the best entry into online marketing for most small businesses, after getting themselves a quality web site. However, they should definitely use a someone to help them, they do not want to upset their targets with violations of CAN-SPAM, or just over communication. Read the whole article Small Businesses Seek Solutions Online – eMarketer.
Well, this is a bit of an interesting post. As part of a prospecting effort for DMIdeas I have signed up for a few email newsletters, etc. Starting last night at around 4:30PM I began receiving customer responses to an email from this particular prospect; here’s what happened:
Nothing wrong yet…but then:
Still no problem…until:
It was an interesting view into the types of people that are in certain kinds of businesses. Their lack of knowledge about the internet, etc.
The WORST is yet to come, however: