Tag Archives: CAN-SPAM

Collecting Email Addresses For Your Business

Are you having problems building a legitimate email list? That is one of the biggest challenges for email marketers. With the CAN-SPAM laws and email providers restrictions it is essential that marketers have “clean” email lists. How can you do it? Well, Vertical Response, our email partner, has a nice post on some good ways that a marketer can solicit email addresses and be in compliance with CAN-SPAM. It’s well worth the read, and, for implementation, we are happy to consult, design, and implement both simple and multi-touch email marketing campaigns, just contact us.
Here are their top 10:
  1. Put an offer on the back of your business cards to get people to sign up for your newsletter.
  2. Tradeshows – Bring a clipboard or sign-up book with you to tradeshows and ask for permission to send email to those who sign up.
  3. Include a newsletter sign-up link in your signature of all of your emails.
  4. Send an opt-in email to your address book asking them to join your list.
  5. Join your local chamber of commerce, email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter.
  6. Host your own event – Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up.
  7. Offer a birthday club where you give something special to people who sign up.
  8. Incentivize your employees – Give them $ for collecting VALID email addresses.
  9. Giving something for free like a PDF? Make visitors sign up to your opt-in form before you let them download it.
  10. Referrals – Ask you customers to refer you, and in exchange you’ll give them a discount.

Small Businesses Seek Solutions Online

Small business is flocking to the online marketing space, why? It’s cheap, it’s easy to measure, and, well, let’s face it, print is dead.
What are local advertisers to do, though? They don’t have the large budgets to go to a “big agency,” they don’t have the technical knowledge (in many cases) to prevent being taken advantage of by small agencies, there are too many options for free or almost free web based services, etc… They have to do research and they have to trust their network. What do successful small agencies have to do, then?
They have to be good at working with small businesses, they have to treat each of their customers well, they have to be successful, because small businesses can’t afford the expense of a failed marketing effort, no matter how small. Email campaigns and PPC campaigns are the best entry into online marketing for most small businesses, after getting themselves a quality web site. However, they should definitely use a someone to help them, they do not want to upset their targets with violations of CAN-SPAM, or just over communication. Read the whole article Small Businesses Seek Solutions Online – eMarketer.

How To Lose Customers

Well, this is a bit of an interesting post.  As part of a prospecting effort for DMIdeas I have signed up for a few email newsletters, etc.  Starting last night at around 4:30PM I began receiving customer responses to an email from this particular prospect; here’s what happened:

  1. Prospect created a "group" on their own mail server called clients@PROSPECTNAME.com
  2. Prospect used a well know, and reputable, blast provider to create an email blast to their entire list.

Nothing wrong yet…but then:

  1. Prospect sends the test blast (without any personalization or opt out information) to the clients@PROSPECTNAME.com group.
  2. This "blast" of a single email is then FORWARDED by their system to the entire clients@PROSPECTNAME.com group.
  3. One of the users in the group has an auto-reply out-of-office enabled.

Still no problem…until:

  1. The FROM: address for the blast was …  Yep, you guessed it … clients@PROSPECTNAME.com.
  2. This caused that first out-of office to get sent to the entire group.
  3. Since that original email, there have been more than 150 messages from the members of the group about PROSPECTNAME‘s inability to know what they’re doing, about someone "hacking" their email and sending messages, etc…

It was an interesting view into the types of people that are in certain kinds of businesses.  Their lack of knowledge about the internet, etc.

The WORST is yet to come, however:

  1. PROSPECTNAME representative A begins to send messages to each of the respondents who’re asking to opt-out saying that they’ll be removed, but, their reply is going to the created group too…
  2. Then representative B sent out the message following the break… making things worse!

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