What is PPC (Pay-Per-Click) Advertising? The best example, and some would argue, most successful, is Google’s AdWords product. This technology is based around a bidding system whereby an advertiser "bids" on "clicks." This is a keyword based model and there are other companies competing with Google in the space. Daber, over on ArticleBliss.com, has posted several interesting articles on the topic, here is one entitled, "Pay Per Click Advertising to Maximize Web Promotion." Here at DMIdeas.com we believe that PPC advertising can be a very effective part of a larger marketing campaign. It is also very effective for the smaller business that is trying to get some traction in the on-line marketplace.
Here is a great article from Businessweek.com from February 8th on how to get the best work from your ad agency. This is something that makes great relationships between agencies and clients work. If you don’t have this kind of relationship with your agency (or client) then you should look into working together to make things better. It’s always in the best interests of the agency to make their client’s business a resounding success.
Their key points were:
See the full article at Businessweek.com.