Well, it’s just odd, Microsoft will begin a form of payment to have users on their LIVE Search product. MediaWeek has an interesting "take" on the "offer" from MSFT. My view is that the guys in Seattle will stop at nothing to try and catch Google & Yahoo! The problem is that Microsoft has become too large and cumbersome to effectively generate new product innovation. They have BRILLIANT people working for them, however, that doesn’t stop a flawed corporate structure and process… Anyway, we’ll just have to wait and see how this works for them.
AdWeek (yes, I know, they’re always mentioned, but they are on top of things usually) has a story out, today, that discusses the deal between WPP and Yahoo!. For those of you that don’t know, WPP is a holding company that owns 254 agency brands worldwide. The following are some better known names:
Sorry about the long list, but I sort of took a walk down memory lane… I’ve worked for the WPP companies in the past and know people at most, if not all, of the agencies above. Read my commentary after the break about why I think this is HORRIBLE for marketers…
Out of the blue, for many analysts, CBS has agreed, today, to acquire CNET. AdWeek is reporting that news; in addition, they’re reporting that CBS is also worked a deal with the Lonleygirl15 creators.
According to Nielsen Online data being reported on AdWeek, the combination of the CNET and CBS online properties will generate approximately 60+ million unique visitors per month.
The Lonleygirl15 deal is described in depth in the AdWeek story. The summary, however, is that CBS will be using EQAL, the creators of Lonleygirl15, to enhance the online facets of their offline programming.