Ad dollars are leaving print… and fast!

Their Q1 losses for 2009 were worse than expected, around a 27% loss in advertising revenue. This outpaced their efforts to cut costs (not surprising, good journalism is expensive).

Seth Godin, on his blog, is predicting that by 2012 there will be, “no significant newspapers printed on newsprint in the US.”

WOW! and entire vertical market will be gone, or almost gone in less than three years!

These are both interesting reads and worth the effort to see what’s coming for online advertising.

We have seen with with our clients, and in our past, efforts to cut “traditional” media spending and emphasize online strategies. We’re helping our client get better results through email and PPC marketing; things that are measurable and quickly executable.

What will this mean for advertising agencies?  In my opinion, more of what we've seen in the last few weeks, ad dollars will be moving from the offline world of shotgun style strategies to a highly targeted online world.