Court Rules Certain Keywords Potential Trademark Violations – MarketingVOX. Well, this is scary. The Second Circuit Court of Appeals has ruled against Google in a lawsuit (Rescuecom Corp. v. Google Inc.). The summary of the suit is that if a … Continue reading
Search Marketing Spending and Trends – eMarketer A new story out from eMarketer is showing how search marketing dollars are being spent by clients. The data, from Search Engine Marketing Professional Organization (SEMPO) used research from a Radar Research study. … Continue reading
Why Retail Loves E-Mail – eMarketer The link above is to a pretty good article at eMarketer discussing the use of e-mail by retailers during 2008. An interesting take away from the article is that retailers increased their email quantity … Continue reading
Click Fraud Climbing – eMarketer. This is a great article from eMarketer discussing an increasingly important phenomenon… Click Fraud. Many Search Marketing (SEM/PPC) firms out there use something called “automated bid management.” The problem with these automated systems is that … Continue reading
It’s True, PPC Ads Do Increase Brand Awareness!
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