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	<title>Digital Marketing Ideas &#187; Martin Sorrell</title>
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		<title>WPP&#8217;s Martin Sorrell Calls Out Google (sort of&#8230;)</title>
		<link>http://blog.dmideas.com/index.php/media-coverage/wpps-martin-sorrell-calls-out-google-sort-of/</link>
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		<pubDate>Mon, 23 Jun 2008 15:09:47 +0000</pubDate>
		<dc:creator>Scott Dunagan</dc:creator>
				<category><![CDATA[Media Coverage]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Martin Sorrell]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[
 <a href="http://blog.dmideas.com/index.php/media-coverage/wpps-martin-sorrell-calls-out-google-sort-of/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>While moderating a discussion in Cannes about the future of the internet and Brand v. Metrics, Sorrell, onstage with <a href="http://www.google.com/">Google</a> &amp; <a href="http://www.yahoo.com/">Yahoo!</a> executives, the discussion quickly moved to the partnerships between Google and Yahoo (that we discussed <a href="http://blog.dmideas.com/2008/06/yah-oogle.html">here</a>).&nbsp; He even prodded Google for attempting to go directly after clients while making the agency irrelevant.&nbsp; <a href="http://www.adweek.com/">AdWeek</a> has a great <a href="http://www.adweek.com/aw/content_display/creative/news/e3i76a689103c1b2ad6f1acd8b95a3e1189">article</a> on this event.&nbsp; This comes from the same guy that worked a <a href="http://blog.dmideas.com/2008/05/wpp-yahoo---goo.html">partnership</a> with Google&#8230;.</p>
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