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	<title>Digital Marketing Ideas &#187; marketingvox</title>
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		<title>Consumers Like Email!</title>
		<link>http://blog.dmideas.com/index.php/digital-strategies/consumers-like-email/</link>
		<comments>http://blog.dmideas.com/index.php/digital-strategies/consumers-like-email/#comments</comments>
		<pubDate>Wed, 28 May 2008 08:55:43 +0000</pubDate>
		<dc:creator>Scott Dunagan</dc:creator>
				<category><![CDATA[Digital Strategies]]></category>
		<category><![CDATA[consumer preferences]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[marketingcharts]]></category>
		<category><![CDATA[marketingvox]]></category>

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			<content:encoded><![CDATA[<p><a href="http://www.marketingvox.com">MarketingVox</a> has a <a href="http://www.marketingvox.com/strong-ongoing-consumer-preference-for-email-038822/">story</a> today, about the continuing preference of consumers for email for commercial correspondence.&nbsp; Here is a brief synopsis of the results, click over to the <a href="http://www.marketingvox.com/">MarketingVox</a> <a href="http://www.marketingvox.com/strong-ongoing-consumer-preference-for-email-038822/">article</a> for their take, or the <a href="http://www.habeas.com/en-US/News/press-releases/Habeas-Study-Confirms-Strong-Ongoing-Demand-for-Email-in-Direct-Marketing-Mobile-and-Web-20-Applications/">original</a> at <a href="http://www.habeas.com/">Habeas</a>, or the <a href="http://www.marketingcharts.com/">MarketingCharts</a> <a href="http://www.marketingcharts.com/direct/strong-ongoing-consumer-preference-for-email-4726/">opinion</a>.</p>
<p><strong>Email</strong></p>
<ul>
<li>67% of respondents prefer email as a communications channel over<br />
other online vehicles, and 65% say they believe that will remain the<br />
preference in five years.</li>
<li>Consumer opinion of the future importance of email registers far<br />
above future expectations for video conferencing (19%), instant<br />
messaging (17%), SMS text messages (12%) and Web meetings (12%).</li>
<li>65% of the demographic ages 18-34 &#8211; those most comfortable with IM,<br />
SMS and emerging communications methods &#8211; say they will likely favor<br />
email to communicate with businesses in five years.</li>
</ul>
<p><strong>Online Threats</strong></p>
<ul>
<li>69% of those surveyed expressed concern about being victimized by<br />
email fraud scams, an increase from the 62% finding in the 2007 Habeas<br />
report.</li>
<li>43% of respondents voice concern over the spam and virus threat to<br />
mobile devices, up from 2007&#8242;s 36% &#8211; and a reflection of the increasing<br />
use of the &quot;mobile inbox&quot; through smartphone and internet-enabled phone<br />
devices.</li>
<li>As many as 35% of those surveyed do not know what to look for when<br />
trying to sift through emails that might potentially be dangerous.</li>
</ul>
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