Digital Marketing Ideas » Lazard Ltd. http://blog.dmideas.com DMIdeas.com, where we take creative and innovative ideas and turn them into comprehensive, results driven, personalized digital marketing campaigns. Tue, 25 Jan 2011 15:46:46 +0000 en hourly 1 http://wordpress.org/?v=3.0.3 Proof That Print Advertising is Dying? http://blog.dmideas.com/index.php/current-affairs/proof-that-print-advertising-is-dying/ http://blog.dmideas.com/index.php/current-affairs/proof-that-print-advertising-is-dying/#comments Mon, 08 Dec 2008 06:13:39 +0000 Scott Dunagan http://www.dmideas.com/blog1/?p=6 Continue reading →]]> Foxnews.com is running an AP story, here, breaking the news that Tribune Co., the owner of the LA Times, Chicago Tribune, Chicago Cubs, Orlando Sentinel (they've posted a story as well), etc., is considering filing bankruptcy.  The Wall Street Journal reports that they've hired investment firm Lazard Ltd., and law firm Sidley Austin, to help them get through a Chapter 11 filing.

What will this mean for advertising agencies?  In my opinion, more of what we've seen in the last few weeks, ad dollars will be moving from the offline world of shotgun style strategies to a highly targeted online world.

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