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Posts Tagged ‘Interactive Marketing’
Google Toys with Behavioral Advertising, Keeps Users Apprised – MarketingVOX
Google is at it again, stepping up to meet the pressure and remain at the head of the pack of online advertising networks. With their privacy policy change today they will be able to deliver targeted display advertising through their display ad network which is targeted to consumer (read user) behavior.
Read the article here on marketingvox.com, or here for the full WSJ paid article.
This is great news for consumer who will finally get relevant advertising in their display ads, it’s great for marketers who can begin to target consumers with something relevant on the display side, and, it’s great news for agencies who can again do innovative things with display advertising. This should significantly alter the way display ads are used, looked at, and understood.
One Online Site to Rule Them All?
AdAge is reporting that MySpace is rolling out a new "tool," for it’s users. This tool will allow MySpace users to "control," their other social networking "applications," like Twitter, eBay, and others. They’re calling the service, Data Availability. This, "single site," or, as AdAge calls it, "control center," approach is going to make the social network expand even faster as more users are exposed to things that might’ve been more, "techy," in the past. This will allow marketers to use these technologies, too, and expand their brand’s online presence. This is something that will also allow users to opt-in to more communication with the brand, on their terms. As the internet continues to evolve (insert funny Web 2.0 reference here) marketers will need to become smarter about how they talk to consumers. Long gone are the days when a 500,000 piece direct mail job was identical. Personalization and targeting technologies are about to get an ENORMOUS boost in focus, both for marketers, and for agencies.
UPDATE:
Reuters is also reporting this with a different "take," than AdAge.
It would seem that this is another show of support by MySpace towards the Google OpenSocial initiative.
The WWW Historical Perspective
The BBC has an interesting story out today on the history of the WWW. The article features commentary from the following, "Top 10."
- Sir Tim Berners-Lee – Here is his blog, and his predictions for the future of the WWW.
- Professor Nigel Shadbolt
- Professor Wendy Hall – Her homepage.
- Kai-Fu Lee
- Dr. David Belanger
- Mitchell Baker – Her blog.
- Mark Bernstein
- Robert Cailliau – His website.
- Robert Scoble – His blog.
- Tim O’Reilly – His homepage.
Not a list to laugh at, at all. So, where was I among all of this? Well, thirteen years ago, while Netscape was undergoing its IPO and starting the first "boom," of what we now call, "New Media," I was working in IT at a large advertising agency in Los Angeles. We decided it would be a good time to demonstrate, to our clients, at the time names like, Vons, Flamingo Hilton, Honda Motorcycles, that we should be doing something with this "WWW" thing. Well, we built some small products in JavaScript (well, back then we called it LiveScript); we went to the first Netscape Developers Conference in NYC; we impressed our clients with flashy branding stuff. Then I moved on to a classified service, headquartered in Orange County, CA… We began putting classified ads online, we migrated their flat-file system to a dynamic, server-side database system, then, we moved in on to a Microsoft based database application…
The point of the story, though, is that what was misunderstood fifteen years ago is still misunderstood by a great many people. Click through to find out what and why…