Digital Marketing Ideas » Google

Microsoft Bing’s Continued Growth ‘Rattles’ Google

Scott Dunagan — Tue, 23 Jun 2009 18:52:18 +0000

MarketingVOX is reporting that MSFT’s Bing search engine is beginning to “rattle” GOOG’s share of the market. No surprise there, updates to IE8 and the MSN toolbar have been “tweaked” to use Bing as the default search engine.

There is nothing really better about Bing, if you’ve used it, you’ll know that it’s a bit on the frustrating side, IMHO. Although, I can’t complain about being #1 when searching for “digital marketing ideas” (we’re #6 on Google). When searching more geo-centric, however, by searching “digital marketing orange county,” we’re #8 on Bing and #4 on Google. There is no PERFECT algorithm. The important thing, for marketers, is to look at where you’re ranking and then make sure you’re doing all that you can, on the SEO front, to rank where you want to rank.
Bing’s Continued Growth ‘Rattles’ Google – MarketingVOX.

Court Rules Certain Keywords Potential Trademark Violations – MarketingVOX

Scott Dunagan — Wed, 08 Apr 2009 16:26:22 +0000

Court Rules Certain Keywords Potential Trademark Violations – MarketingVOX.

Well, this is scary. The Second Circuit Court of Appeals has ruled against Google in a lawsuit (Rescuecom Corp. v. Google Inc.). The summary of the suit is that if a user searches for a trademarked word (or phrase) then results imply sponsorship:

According to Rescuecom’s allegations, when a Google user launches a search for the term ‘Rescuecom’ because the searcher wishes to purchase Rescuecom’s services, links to websites of its competitors will appear on the searcher’s screen in a manner likely to cause the searcher to believe mistakenly that a competitor’s advertisement (and website link) is sponsored by, endorsed by, approved by, or affiliated with Rescuecom.

MarketingVOX also is linking to more lawsuits that are on the same topic over at SearchEngineLand.

This is what happens when courts, judges, and lawyers who are out of touch with reality decide cases that involve technology that they have never seen or used or understand. This is patently absurd and the courts need to move into the current century.

Social Network Marketing For Small Business

Scott Dunagan — Thu, 12 Mar 2009 15:37:29 +0000

Social Network Marketing is here to stay. Right now it’s the next “big” thing, soon it’ll be as ubiquitous as email marketing or PPC. So, for those of you that are trying to do it yourself because you want to see what it’s all about, or, don’t think you can afford an agency to help you here are some tips from Perfect Business:

Write A Killer Profile

Focus on a Quality Network Rather than Quantity Network

Establish a Time-Saving Routine

Respect Your Friends

Start to SHARE

read more

And then, from us, some advice:

It’s important that your Social Networking profile/site be as professional as your business. Make sure that your copy is well written, that your page is free of typos, that you friends list reflects your potential customers and employees, and, perhaps most importantly, make sure that your profile provides potential customers with a method to contact you, either email or phone or physical address.

Whether you do it yourself, or use an agency to help you, Social Networks are here to stay and having a presence, no matter how small your business, is important.

On a larger scale, the folks at Procter & Gamble (P&G), just held a little “summit” to figure out how to use Social Media to help their business…read more at Cincinatti.com.

And here’s some anecdotal evidence that Facebook has overtaken Google as a source for referrals to some sites…

Google Toys with Behavioral Advertising, Keeps Users Apprised – MarketingVOX

Scott Dunagan — Wed, 11 Mar 2009 15:42:12 +0000

Google is at it again, stepping up to meet the pressure and remain at the head of the pack of online advertising networks. With their privacy policy change today they will be able to deliver targeted display advertising through their display ad network which is targeted to consumer (read user) behavior.
Read the article here on marketingvox.com, or here for the full WSJ paid article.
This is great news for consumer who will finally get relevant advertising in their display ads, it’s great for marketers who can begin to target consumers with something relevant on the display side, and, it’s great news for agencies who can again do innovative things with display advertising. This should significantly alter the way display ads are used, looked at, and understood.

WPP’s Martin Sorrell Calls Out Google (sort of…)

Scott Dunagan — Mon, 23 Jun 2008 15:09:47 +0000

While moderating a discussion in Cannes about the future of the internet and Brand v. Metrics, Sorrell, onstage with Google & Yahoo! executives, the discussion quickly moved to the partnerships between Google and Yahoo (that we discussed here). He even prodded Google for attempting to go directly after clients while making the agency irrelevant. AdWeek has a great article on this event. This comes from the same guy that worked a partnership with Google….

Yah-oogle!???

Scott Dunagan — Fri, 13 Jun 2008 14:30:06 +0000

Well, it looks like the Yahoo! – Microsoft "mating dance" is over, at least on the Yahoo! side of things. Today’s New York Times is reporting that Yahoo! has announced an agreement that will partner them with Google for the purposes of displaying contextual, or Pay-Per-Click (PPC) advertising into the Yahoo! search results. This seems to be good for advertisers… Google’s PPC program will allow them to manage their PPC buys in a central location using a single tool across two of the largest search networks on the Internet.