Digital Marketing Ideas » Digital Marketing Strategy http://blog.dmideas.com DMIdeas.com, where we take creative and innovative ideas and turn them into comprehensive, results driven, personalized digital marketing campaigns. Tue, 20 Jul 2010 16:46:13 +0000 en hourly 1 http://wordpress.org/?v=3.0 DMIdeas Is Proud To Announce the DM2 Toolkit http://blog.dmideas.com/index.php/business-information/dmideas-is-proud-to-announce-the-dm2-toolkit/ http://blog.dmideas.com/index.php/business-information/dmideas-is-proud-to-announce-the-dm2-toolkit/#comments Thu, 25 Jun 2009 22:47:19 +0000 Scott Dunagan http://blog.dmideas.com/?p=172 DM2 = Exponentially Better
Times are tough, so DMIdeas has your back!

Are you already paying for postcards or other mailers? What if we could do your direct mail, PLUS our exponentially better email marketing program as well – for the SAME PRICE you’re paying now?

Interested?

Stay tuned, our new toolkit, DM2 for marketers will be launching in July 2009!

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]]> http://blog.dmideas.com/index.php/business-information/dmideas-is-proud-to-announce-the-dm2-toolkit/feed/ 0 Small Businesses Seek Solutions Online http://blog.dmideas.com/index.php/current-affairs/small-businesses-seek-solutions-online/ http://blog.dmideas.com/index.php/current-affairs/small-businesses-seek-solutions-online/#comments Tue, 14 Apr 2009 16:10:01 +0000 Scott Dunagan http://blog.dmideas.com/?p=145
Small business is flocking to the online marketing space, why? It’s cheap, it’s easy to measure, and, well, let’s face it, print is dead.

What are local advertisers to do, though? They don’t have the large budgets to go to a “big agency,” they don’t have the technical knowledge (in many cases) to prevent being taken advantage of by small agencies, there are too many options for free or almost free web based services, etc…
They have to do research and they have to trust their network. What do successful small agencies have to do, then?

They have to be good at working with small businesses, they have to treat each of their customers well, they have to be successful, because small businesses can’t afford the expense of a failed marketing effort, no matter how small.
Email campaigns and PPC campaigns are the best entry into online marketing for most small businesses, after getting themselves a quality web site. However, they should definitely use a someone to help them, they do not want to upset their targets with violations of CAN-SPAM, or just over communication.

Read the whole article Small Businesses Seek Solutions Online – eMarketer.

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]]> http://blog.dmideas.com/index.php/current-affairs/small-businesses-seek-solutions-online/feed/ 0 Search Marketing Spending and Trends – eMarketer http://blog.dmideas.com/index.php/current-affairs/search-marketing-spending-and-trends-emarketer/ http://blog.dmideas.com/index.php/current-affairs/search-marketing-spending-and-trends-emarketer/#comments Tue, 31 Mar 2009 14:37:28 +0000 Scott Dunagan http://blog.dmideas.com/?p=136 Search Marketing Spending and Trends – eMarketer

A new story out from eMarketer is showing how search marketing dollars are being spent by clients. The data, from Search Engine Marketing Professional Organization (SEMPO) used research from a Radar Research study.
SEM spending in NA for 2008, by tactic
The short version of the article is that of the $13.5 Billion spent in 2008, 88% went to Search Marketing and 11% to SEO. The assertion, however, is that more money will be flowing into SEO programs in 2009 because it delivers longer term results.

DMIdeas caveat… SEO works as long as you spend the big $$ on an infrastructure that eliminates human error.

The other takeaway from the article is that Search Engine Marketing spending will grow rapidly over the next 5 years as shown in this chart:
SEM spending in NA, 2007-20013

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]]> http://blog.dmideas.com/index.php/current-affairs/search-marketing-spending-and-trends-emarketer/feed/ 0 PPC or Pay-Per-Click Advertising – What Is It? http://blog.dmideas.com/index.php/digital-strategies/ppc-or-pay-per-click-advertising-what-is-it/ http://blog.dmideas.com/index.php/digital-strategies/ppc-or-pay-per-click-advertising-what-is-it/#comments Tue, 04 Mar 2008 15:17:57 +0000 Scott Dunagan http://www.dmideas.com/blog1/?p=34 What is PPC (Pay-Per-Click) Advertising?  The best example, and some would argue, most successful, is Google’s AdWords product.  This technology is based around a bidding system whereby an advertiser "bids" on "clicks."  This is a keyword based model and there are other companies competing with Google in the space.  Daber, over on ArticleBliss.com, has posted several interesting articles on the topic, here is one entitled, "Pay Per Click Advertising to Maximize Web Promotion."  Here at DMIdeas.com we believe that PPC advertising can be a very effective part of a larger marketing campaign.  It is also very effective for the smaller business that is trying to get some traction in the on-line marketplace.

]]> http://blog.dmideas.com/index.php/digital-strategies/ppc-or-pay-per-click-advertising-what-is-it/feed/ 0 Getting The Most Out of Your Agency http://blog.dmideas.com/index.php/media-coverage/getting-the-most-out-of-your-agency/ http://blog.dmideas.com/index.php/media-coverage/getting-the-most-out-of-your-agency/#comments Tue, 19 Feb 2008 13:28:34 +0000 Scott Dunagan http://www.dmideas.com/blog1/?p=35 Here is a great article from Businessweek.com from February 8th on how to get the best work from your ad agency.  This is something that makes great relationships between agencies and clients work.  If you don’t have this kind of relationship with your agency (or client) then you should look into working together to make things better.  It’s always in the best interests of the agency to make their client’s business a resounding success.

Their key points were:

  • Start with trust.
  • Give them your time.
  • Value risk.
  • Reserve judgment.
  • Be kind.
  • Champion the work.
  • Hold your ground.
  • Reward them.

See the full article at Businessweek.com.

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