Digital Marketing Ideas

Y&R Bolsters Digital Capabilities via VML Alliance.

Here we have another “honest” answer from a “big agency” about how they’ve been doing interactive.  When Y&R bought VML in 2001 I was at Y&R.  We were told, then, than all of our interactive work would be moving to VML and we all needed to start looking elsewhere for employment.  Since that time Y&R has moved/lost much of the individual office work to VML.  This story is about 7y too late in coming, IMHO.