Court Rules Certain Keywords Potential Trademark Violations – MarketingVOX. Well, this is scary. The Second Circuit Court of Appeals has ruled against Google in a lawsuit (Rescuecom Corp. v. Google Inc.). The summary of the suit is that if a … Continue reading
Search Marketing Spending and Trends – eMarketer A new story out from eMarketer is showing how search marketing dollars are being spent by clients. The data, from Search Engine Marketing Professional Organization (SEMPO) used research from a Radar Research study. … Continue reading
Social Network Marketing is here to stay. Right now it’s the next “big” thing, soon it’ll be as ubiquitous as email marketing or PPC. So, for those of you that are trying to do it yourself because you want to … Continue reading
In this article from eMarketer, The Kelsey Group & BIA Advisory Services LLC are projecting a 13.2% drop in local print advertising spending in the next 5 years. This is huge for the newspaper business. Over the last several years, … Continue reading
Click Fraud Climbing – eMarketer. This is a great article from eMarketer discussing an increasingly important phenomenon… Click Fraud. Many Search Marketing (SEM/PPC) firms out there use something called “automated bid management.” The problem with these automated systems is that … Continue reading
WPP Takes Stake in Omniture. Well, it’s happened. The analytics company is “in bed” with the “big agency.” Who’s looking out for the client? Almost 10y ago I led a team to build the first ever (that we knew of) … Continue reading
An interesting, and positive article appeared in The Economist on November 28th about online advertising and how we will be impacted by the faltering economy. To summarize, although advertising budgets will likely be cut in the coming months/years, there is … Continue reading
