From Mashable Great article on why your business needs (or doesn’t need) a mobile site. The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don’t have a website optimized for … Continue reading →

Yes, as you would think, it does. We have seen evidence of this in some of our client work, and, it was reinforced this week @SMXEast. Here is an article from SearchEngineLand. And here are some excerpts: “The research was … Continue reading →

Well, sort of…Not a lot of budget is being allocated to mobile, so that’s good. On the downside there are some “scams” going on by mobile advertising providers.“In the interim, brands should carefully vet mobile inventory providers for reputable publishers … Continue reading →

MediaPost Publications Report: Bing-Yahoo Missed Opportunity For Marketers, Search Spend To Rise 01/18/2011. Marketers increased the amount spent on U.S. search campaigns between October and December 2010 — especially retailers — compared with the year-ago quarter. Spend rose 35.5% overall … Continue reading →

Yes, mobile is the future, and it’s here now.  This article, on Google’s Mobile Ads Blog talks about the growth of mobile ad requests … AdMob Network hits 2 Billion Requests a Day – Google Mobile Ads Blog.

It is officially a GREAT DAY in advertising.  Not only is there this cool winter solstice / lunar eclipse thing going on, so, for those yet to happen company holiday parties, today is a good day… But, also, just being … Continue reading →

Here’s a great post about a study, over on Mashable, that talks about Social Media Users, when they’re active, what they’re doing when they’re active, and when you should reach out to them. Here are some of the big takeaways: … Continue reading →

Nothing in this article that isn’t common sense, but, it’s always nice to have the data to back up what you “know” in your gut. Read the whole article over at eMarketer.com You can also take a look at this … Continue reading →

The Variables of ‘Like’. Yes, social media is here, and big brands are adopting it… and yes, they’re using all sorts of methods to gain “friends/followers.”  Check out the article, at AdWeek for the details.

What Big Brands Are Spending on Google – Advertising Age – Digital So, you wondered who was spending what on Google… well, AdAge managed to get their hands on some internal Google documentation… what do you know, they found out … Continue reading →