MediaPost Publications Report: Bing-Yahoo Missed Opportunity For Marketers, Search Spend To Rise 01/18/2011. Marketers increased the amount spent on U.S. search campaigns between October and December 2010 — especially retailers — compared with the year-ago quarter. Spend rose 35.5% overall … Continue reading →

Yes, mobile is the future, and it’s here now.  This article, on Google’s Mobile Ads Blog talks about the growth of mobile ad requests … AdMob Network hits 2 Billion Requests a Day – Google Mobile Ads Blog.

It is officially a GREAT DAY in advertising.  Not only is there this cool winter solstice / lunar eclipse thing going on, so, for those yet to happen company holiday parties, today is a good day… But, also, just being … Continue reading →

Here’s a great post about a study, over on Mashable, that talks about Social Media Users, when they’re active, what they’re doing when they’re active, and when you should reach out to them. Here are some of the big takeaways: … Continue reading →

Nothing in this article that isn’t common sense, but, it’s always nice to have the data to back up what you “know” in your gut. Read the whole article over at eMarketer.com You can also take a look at this … Continue reading →

The Variables of ‘Like’. Yes, social media is here, and big brands are adopting it… and yes, they’re using all sorts of methods to gain “friends/followers.”  Check out the article, at AdWeek for the details.

What Big Brands Are Spending on Google – Advertising Age – Digital So, you wondered who was spending what on Google… well, AdAge managed to get their hands on some internal Google documentation… what do you know, they found out … Continue reading →

Forbes is reporting that online ad spending will get a big boost in 2010, going up by 10%. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, … Continue reading →

MarketingVOX is reporting that MSFT’s Bing search engine is beginning to “rattle” GOOG’s share of the market. No surprise there, updates to IE8 and the MSN toolbar have been “tweaked” to use Bing as the default search engine. Continue reading →

The WSJ ran a story (subscription required) on the 22nd about this issue. This problem is hitting all print publications: Ad dollars are leaving print… and fast! Their Q1 losses for 2009 were worse than expected, around a 27% loss … Continue reading →