Roy’s Restaurants Sees Massive ROI From Local-Mobile Search Campaign. Another article about what we did with Roy’s

Roy’s Restaurants achieves 800% ROI with mobile only campaigns and hyperlocal advertising – Google Mobile Ads Blog. Go, read, yes we did it…

Here’s a great post about a study, over on Mashable, that talks about Social Media Users, when they’re active, what they’re doing when they’re active, and when you should reach out to them. Here are some of the big takeaways: … Continue reading →

The Variables of ‘Like’. Yes, social media is here, and big brands are adopting it… and yes, they’re using all sorts of methods to gain “friends/followers.”  Check out the article, at AdWeek for the details.

Report: Be Mobile or Be Dust – Advertising Age – DigitalNext. Great summary by B.L. Ochman about a report from Burson-Marsteller & Proof Integrated Communications, here are a few bullets, go there and read the whole article, and link to … Continue reading →

Here’s a great article from the Vertical Response blog about how XFINITY (formerly Comcast) totally screwed up an email… sent an offer to the wrong list, and then , to make things worse, sent a follow up email saying, basically, … Continue reading →

The Purchase Funnel, and how to move people through the funnel using online tactics. Continue reading →

Email lists and permissions databases, some interesting statistics… Continue reading →

Are you having problems building a legitimate email list? That is one of the biggest challenges for email marketers. With the CAN-SPAM laws and email providers restrictions it is essential that marketers have “clean” email lists. How can you do it? Continue reading →

This post contains the summarized results of our social networking survey, in addition, it contains some observations regarding those results, and the impact that the survey marketing had on our overall site traffic. Continue reading →