Google has updated it’s “Mobile Playbook” for brands. This document is designed to help brands and agencies develop “winning” mobile strategies. Here’s what Google has to say about it: “The Mobile Playbook was created as a one-stop resource to spotlight … Continue reading
Yes, mobile is the future, and it’s here now. This article, on Google’s Mobile Ads Blog talks about the growth of mobile ad requests … AdMob Network hits 2 Billion Requests a Day – Google Mobile Ads Blog.
It is officially a GREAT DAY in advertising. Not only is there this cool winter solstice / lunar eclipse thing going on, so, for those yet to happen company holiday parties, today is a good day… But, also, just being … Continue reading
Nothing in this article that isn’t common sense, but, it’s always nice to have the data to back up what you “know” in your gut. Read the whole article over at eMarketer.com You can also take a look at this … Continue reading
What if we could do your direct mail, PLUS our exponentially better email marketing program as well – for the SAME PRICE you’re paying now? Continue reading
The WSJ ran a story (subscription required) on the 22nd about this issue. This problem is hitting all print publications: Ad dollars are leaving print… and fast! Their Q1 losses for 2009 were worse than expected, around a 27% loss … Continue reading
Social Network Marketing is here to stay. Right now it’s the next “big” thing, soon it’ll be as ubiquitous as email marketing or PPC. So, for those of you that are trying to do it yourself because you want to … Continue reading
Google is at it again, stepping up to meet the pressure and remain at the head of the pack of online advertising networks. With their privacy policy change today they will be able to deliver targeted display advertising through their … Continue reading
More Web Ads Improve Their Aim – WSJ.com. “A long time ago in a galaxy far far away…” Sorry, wrong story. It was a long time ago, however, when I was at Wunderman. We created this metrics package because we … Continue reading
