Small business is flocking to the online marketing space, why? It’s cheap, it’s easy to measure, and, well, let’s face it, print is dead. What are local advertisers to do, though? They don’t have the large budgets to go to … Continue reading →

Court Rules Certain Keywords Potential Trademark Violations – MarketingVOX. Well, this is scary.  The Second Circuit Court of Appeals has ruled against Google in a lawsuit (Rescuecom Corp. v. Google Inc.).  The summary of the suit is that if a … Continue reading →

Search Marketing Spending and Trends – eMarketer A new story out from eMarketer is showing how search marketing dollars are being spent by clients. The data, from Search Engine Marketing Professional Organization (SEMPO) used research from a Radar Research study. … Continue reading →

Social Network Marketing is here to stay. Right now it’s the next “big” thing, soon it’ll be as ubiquitous as email marketing or PPC. So, for those of you that are trying to do it yourself because you want to … Continue reading →

Google is at it again, stepping up to meet the pressure and remain at the head of the pack of online advertising networks. With their privacy policy change today they will be able to deliver targeted display advertising through their … Continue reading →

In this article from eMarketer, The Kelsey Group & BIA Advisory Services LLC are projecting a 13.2% drop in local print advertising spending in the next 5 years. This is huge for the newspaper business.  Over the last several years, … Continue reading →

Why Retail Loves E-Mail – eMarketer The link above is to a pretty good article at eMarketer discussing the use of e-mail by retailers during 2008. An interesting take away from the article is that retailers increased their email quantity … Continue reading →

More Web Ads Improve Their Aim – WSJ.com. “A long time ago in a galaxy far far away…” Sorry, wrong story.  It was a long time ago, however, when I was at Wunderman.  We created this metrics package because we … Continue reading →

Click Fraud Climbing – eMarketer. This is a great article from eMarketer discussing an increasingly important phenomenon… Click Fraud.  Many Search Marketing (SEM/PPC) firms out there use something called “automated bid management.”  The problem with these automated systems is that … Continue reading →

WPP Takes Stake in Omniture. Well, it’s happened.  The analytics company is “in bed” with the “big agency.”  Who’s looking out for the client?  Almost 10y ago I led a team to build the first ever (that we knew of) … Continue reading →