MediaPost Publications Report: Bing-Yahoo Missed Opportunity For Marketers, Search Spend To Rise 01/18/2011. Marketers increased the amount spent on U.S. search campaigns between October and December 2010 — especially retailers — compared with the year-ago quarter. Spend rose 35.5% overall … Continue reading →

Yes, mobile is the future, and it’s here now.  This article, on Google’s Mobile Ads Blog talks about the growth of mobile ad requests … AdMob Network hits 2 Billion Requests a Day – Google Mobile Ads Blog.

It is officially a GREAT DAY in advertising.  Not only is there this cool winter solstice / lunar eclipse thing going on, so, for those yet to happen company holiday parties, today is a good day… But, also, just being … Continue reading →

Google to Power AOL Search for the Next 5 Years. With Google “owning” 65.8% of the market (in this article) and Microsoft controlling 27.1% (this includes Bing & Yahoo), should marketers spend SEM dollars with Microsoft? The quick answer is … Continue reading →

Forbes is reporting that online ad spending will get a big boost in 2010, going up by 10%. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, … Continue reading →

Well, we saw a link to a Firefox plug-in called PPC Web Spy, it’s not a bad application, but it isn’t great either. The “free” version only gives you 10 keywords and going through the process to download the program … Continue reading →

This post contains the summarized results of our social networking survey, in addition, it contains some observations regarding those results, and the impact that the survey marketing had on our overall site traffic. Continue reading →

Are you overwhelmed by social networking? We’re conducting a quick survey on the topic, please participate before Friday. We’ll be releasing the results and discussing them on the 17th.

MarketingVOX is reporting that MSFT’s Bing search engine is beginning to “rattle” GOOG’s share of the market. No surprise there, updates to IE8 and the MSN toolbar have been “tweaked” to use Bing as the default search engine. Continue reading →

The WSJ ran a story (subscription required) on the 22nd about this issue. This problem is hitting all print publications: Ad dollars are leaving print… and fast! Their Q1 losses for 2009 were worse than expected, around a 27% loss … Continue reading →