Digital Marketing Ideas » Client Activities

Roy’s Restaurants Sees Massive ROI From Local-Mobile Search Campaign

Scott Dunagan — Wed, 08 Dec 2010 19:39:55 +0000

Roy’s Restaurants Sees Massive ROI From Local-Mobile Search Campaign.

Another article about what we did with Roy’s

Roy’s Restaurants achieves 800% ROI with mobile only campaigns and hyperlocal advertising – Google Mobile Ads Blog

Scott Dunagan — Wed, 08 Dec 2010 16:42:57 +0000

Roy’s Restaurants achieves 800% ROI with mobile only campaigns and hyperlocal advertising – Google Mobile Ads Blog.

Go, read, yes we did it…

The “Gap” – Converting Prospects To Clients

Scott Dunagan — Tue, 20 Jul 2010 16:33:46 +0000

Lately we’ve been doing a lot of work with our clients on moving their “prospects” over to “conversions.” This is something that everyone has challenges with, moving people “down” the purchase funnel.
Here are some strategies that we’re using:

Qualify your “prospects” though better targeting of your online media, whether it is SEM/PPC or Online Display
Communicate with your “prospects” in a way that is meaningful to them – i.e., targeted, segmented messaging. This can be Facebook, Email, Twitter, etc…, just make sure it’s on topic and relevant for the target
Have a communications plan – who, what, when, why
STICK TO THE PLAN! – It’s easy to want to move too quickly, but, these things build momentum over time and, if the plan is well thought out it will work.

We’re seeing some VERY dramatic results, in some cases increasing our “opt-in lists” by 20%+ per month and increasing our conversion rates by 10%+ per week.
The take away here, plan, plan, plan, and stick to the plan… and be RELEVANT!

New Client Site Launched

Scott Dunagan — Fri, 26 Feb 2010 06:55:12 +0000

DMIdeas is proud to announce the launch of a new site for one of their client/partners, m-clarity. Please visit m-clarity, and, if you’re in need of marketing consulting and solutions we highly recommend their services and offerings.