Why Retail Loves E-Mail – eMarketer The link above is to a pretty good article at eMarketer discussing the use of e-mail by retailers during 2008. An interesting take away from the article is that retailers increased their email quantity … Continue reading
DMIdeas will be at the Tri-City Business Expo in La Mirada today. Come out and say hello, let us know that you saw us online and we will have something special for you. The event will be held at the … Continue reading
Click Fraud Climbing – eMarketer. This is a great article from eMarketer discussing an increasingly important phenomenon… Click Fraud. Many Search Marketing (SEM/PPC) firms out there use something called “automated bid management.” The problem with these automated systems is that … Continue reading
An interesting, and positive article appeared in The Economist on November 28th about online advertising and how we will be impacted by the faltering economy. To summarize, although advertising budgets will likely be cut in the coming months/years, there is … Continue reading
