Digital Marketing Ideas » Business Information

Happy St. Paddy’s Day

Scott Dunagan — Wed, 17 Mar 2010 20:24:18 +0000

Happy St. Paddy’s Day to everyone. In honor of today we’re offering a special deal, 10% discount on all services if you mention this post when you contact us.

Online Ad Spend Up 10% In 2010…

Scott Dunagan — Mon, 08 Mar 2010 21:16:33 +0000

Forbes is reporting that online ad spending will get a big boost in 2010, going up by 10%.

Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.

This is great news for digital agencies, and firms like Google who are the recipients of these online ad spending dollars. Keep in mind, however, that the majority of this revenue goes to the large ad vendor. Agencies keep only from 5-10% of the total spend.

New Client Site Launched

Scott Dunagan — Fri, 26 Feb 2010 06:55:12 +0000

DMIdeas is proud to announce the launch of a new site for one of their client/partners, m-clarity. Please visit m-clarity, and, if you’re in need of marketing consulting and solutions we highly recommend their services and offerings.

Come see DMIdeas

Scott Dunagan — Thu, 25 Feb 2010 17:17:28 +0000

We will be speaking on church marketing @Outreach2010 Saturday, register now – http://bit.ly/dCBBhA

DMIdeas Is Proud To Announce the DM2 Toolkit

Scott Dunagan — Thu, 25 Jun 2009 22:47:19 +0000

DM² = Exponentially Better
Times are tough, so DMIdeas has your back!

Are you already paying for postcards or other mailers? What if we could do your direct mail, PLUS our exponentially better email marketing program as well – for the SAME PRICE you’re paying now?

Interested?

Stay tuned, our new toolkit, DM² for marketers will be launching in July 2009!

Sign-up To Stay Updated About The DM² Toolkit

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Email Address: *

Join Us At The West OC Legislative Committee Mixer

Scott Dunagan — Wed, 24 Jun 2009 23:55:26 +0000

Come out and join us at a five city mixer in Seal Beach on Thursday. We’ll be there talking about online marketing, SEM, SEO, PPC, Email marketing, and some new cool tools that we’ve developed to help out our friends on the Direct Marketing side of life.
The festivities begin at 6:00 PM at Old Ranch Country Club, 3901 Lampson Ave., Seal Beach, CA.

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DMIdeas Launches New Site

Scott Dunagan — Mon, 23 Mar 2009 17:23:21 +0000

Well, it’s been a while in the making, but, we’ve just relaunched our DMIdeas.com brand site. This site is more dynamic that our old site, and is a Joomla! implementation. It should be more interesting for the user and provide more detailed information for our clients and prospective clients; it’ll also change more frequently as we add content from samples of work to case studies. Feel free to go take a look and tell us what you think.

Come See Us At OC’s Largest Mixer VI

Scott Dunagan — Wed, 11 Mar 2009 15:09:55 +0000

Join us at OC’s Largest Mixer VI

Join Orange County chambers and business organizations for the ultimate business networking event! Mix and mingle with business people representing hundreds of industries and companies in and around Orange County. Orange County’s Largest Mixer is a great opportunity to reach small to large companies, meet new clients and learn how the different chambers of commerce and business organizations can make your business grow.

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Why Retail Loves E-Mail

Scott Dunagan — Mon, 23 Feb 2009 17:17:07 +0000

Why Retail Loves E-Mail – eMarketer
The link above is to a pretty good article at eMarketer discussing the use of e-mail by retailers during 2008.
An interesting take away from the article is that retailers increased their email quantity from 8.8 per month in January 08 to 14.6 per month in December! Another strong point was that 90% of the top retailers increased their holiday email volume as well.

“Retailers ratcheted up their e-mail marketing campaigns to aggressively compete for consumers’ dwindling spending dollars,” says Jeff Grau, eMarketer senior analyst and author of the new report, Retail E-Mail: Online Marketing Strategies. “That was due largely to the fact that e-mail is cheap to administer and delivers an ROI far superior to paid search, catalogs and other marketing media.”

Still, with all of the increased volume in email marketing, it still only accounts for 1.5% of direct marketing budgets in the US!

However, between email marketing and PPC marketing, that is changing rapidly. Spends in both categories so far in 2009 are up versus the same period in 2008. Why, you ask? Because email and PPC marketing are measurable, testable, traceable, more cost effective, and much more customizable than traditional marketing (both brand marketing and direct marketing) and advertisers can do more for less.

Come Meet Us In La Mirada

Scott Dunagan — Thu, 19 Feb 2009 16:08:46 +0000

DMIdeas will be at the Tri-City Business Expo in La Mirada today. Come out and say hello, let us know that you saw us online and we will have something special for you.
The event will be held at the La Mirada Golf Course Clubhouse, today, from 4:30-7:30 PM and is a free event.

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