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Archive for September, 2009
Very Interesting Email Statistics
Posting over at ClickZ recently, Jeanniey Mullen shared the following statistics as part of a post about permissions databases:
- Every year an average of 30 percent of the people who signed up for your e-mail marketing list will not get your e-mails because their ISP will incorrectly block them.
- 85 percent of the people on your e-mail list will stop reading your e-mails (without unsubscribing) after the third message your company sends to them (yes, company, not just your group inside the company).
- 25 percent of the people on your list who receive your e-mails and never open them will be among the top 10 percent of your best customers.
- An average of 39 percent of your current year subscribers will either unsubscribe, or stop reading/engaging with your e-mails by the end of the year.
- Over 10 percent of people who initially read your e-mail on their handheld device will file it away, intending to take action, but never doing so.
- About 15 percent of your list will read your e-mails and look to a social network like Facebook or Twitter to see if others are buzzing about the message or offer before taking action.
- Over 49 percent of people who are happy with their recent purchase from your company will open future e-mails seven times faster than those who have not made a purchase in over three months.
Read the rest of her post here…
Collecting Email Addresses For Your Business
Are you having problems building a legitimate email list? That is one of the biggest challenges for email marketers. With the CAN-SPAM laws and email providers restrictions it is essential that marketers have “clean” email lists. How can you do it?
Well, Vertical Response, our email partner, has a nice post on some good ways that a marketer can solicit email addresses and be in compliance with CAN-SPAM. It’s well worth the read, and, for implementation, we are happy to consult, design, and implement both simple and multi-touch email marketing campaigns, just contact us.
Here are their top 10:
- Put an offer on the back of your business cards to get people to sign up for your newsletter.
- Tradeshows – Bring a clipboard or sign-up book with you to tradeshows and ask for permission to send email to those who sign up.
- Include a newsletter sign-up link in your signature of all of your emails.
- Send an opt-in email to your address book asking them to join your list.
- Join your local chamber of commerce, email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter.
- Host your own event – Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up.
- Offer a birthday club where you give something special to people who sign up.
- Incentivize your employees – Give them $ for collecting VALID email addresses.
- Giving something for free like a PDF? Make visitors sign up to your opt-in form before you let them download it.
- Referrals – Ask you customers to refer you, and in exchange you’ll give them a discount.