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Archive for March 31st, 2009
Search Marketing Spending and Trends – eMarketer
Search Marketing Spending and Trends – eMarketer
A new story out from eMarketer is showing how search marketing dollars are being spent by clients. The data, from Search Engine Marketing Professional Organization (SEMPO) used research from a Radar Research study.
The short version of the article is that of the $13.5 Billion spent in 2008, 88% went to Search Marketing and 11% to SEO. The assertion, however, is that more money will be flowing into SEO programs in 2009 because it delivers longer term results.
DMIdeas caveat… SEO works as long as you spend the big $$ on an infrastructure that eliminates human error.
The other takeaway from the article is that Search Engine Marketing spending will grow rapidly over the next 5 years as shown in this chart:
