Digital Marketing Ideas

Click Fraud Climbing – eMarketer.

This is a great article from eMarketer discussing an increasingly important phenomenon… Click Fraud.  Many Search Marketing (SEM/PPC) firms out there use something called “automated bid management.”  The problem with these automated systems is that they react only to activity, they’re not looking at the posibilitiy of fraud, etc.  It is important, in my opinion, that only a mix of custom developed automated tools and human monitoring can succeed in today’s volatile marketplace.

Marketing Vox had an article on this topic at the end of January, as well.