Why Retail Loves E-Mail – eMarketer The link above is to a pretty good article at eMarketer discussing the use of e-mail by retailers during 2008. An interesting take away from the article is that retailers increased their email quantity … Continue reading →

DMIdeas will be at the Tri-City Business Expo in La Mirada today. Come out and say hello, let us know that you saw us online and we will have something special for you. The event will be held at the … Continue reading →

More Web Ads Improve Their Aim – WSJ.com. “A long time ago in a galaxy far far away…” Sorry, wrong story.  It was a long time ago, however, when I was at Wunderman.  We created this metrics package because we … Continue reading →

Click Fraud Climbing – eMarketer. This is a great article from eMarketer discussing an increasingly important phenomenon… Click Fraud.  Many Search Marketing (SEM/PPC) firms out there use something called “automated bid management.”  The problem with these automated systems is that … Continue reading →

Okay, this was SO HORRIBLE I can’t even comment… make the BAD ads stop!!

Hey, careerbuilder, isn’t your parent company bankrupt? What are you thinking running a BAD ad, with no point, that is offensive? Come on, try again, and make some sense!!!

Okay, so, in the same way I’m sort of opposed to gratuitous use of FLASH, I’m opposed to the random use of 3D in commercials. I liked the Sobe Lizards, but, this spot was horrible. All we’ve seen is that … Continue reading →

Well, not sure what you were thinking, degrading women and degrading sending flowers… don’t touch the stove, it’s hot…

H&R Block, we get the idea, but, just not good, not good at all.

Pedigree makes us all laugh with Rhino, Boar, and Ostrich pets… nice work Pedigree. I want to adopt another pet now.