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Archive for January 27th, 2009
Y&R Bolsters Digital Capabilities via VML Alliance
Tuesday, January 27, 2009
Y&R Bolsters Digital Capabilities via VML Alliance.
Here we have another “honest” answer from a “big agency” about how they’ve been doing interactive. When Y&R bought VML in 2001 I was at Y&R. We were told, then, than all of our interactive work would be moving to VML and we all needed to start looking elsewhere for employment. Since that time Y&R has moved/lost much of the individual office work to VML. This story is about 7y too late in coming, IMHO.
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