WPP Takes Stake in Omniture. Well, it’s happened.  The analytics company is “in bed” with the “big agency.”  Who’s looking out for the client?  Almost 10y ago I led a team to build the first ever (that we knew of) … Continue reading →

Y&R Bolsters Digital Capabilities via VML Alliance. Here we have another “honest” answer from a “big agency” about how they’ve been doing interactive.  When Y&R bought VML in 2001 I was at Y&R.  We were told, then, than all of … Continue reading →