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Archive for August, 2008

It’s True, PPC Ads Do Increase Brand Awareness

posted by Scott Dunagan 11:29 AM
Monday, August 25, 2008

In a Yahoo!/MediaVest study, reported in Ad Age, sponsored text ads (Pay-Per-Click) increased BRAND AWARENESS by 160% for consumer packaged goods type products.  These search marketing ads had a HUGE impact on brand awareness, etc…  EVEN on consumers who DID NOT click!

But, wait, if it works here, why doesn’t it work elsewhere?  It does, I would argue, work the same across the board for ALL retail products.  Consumers basically ignore most non-targeted display advertising… the traditional method for brand building online, but, search is relevent and targeted, therefore consumers are MUCH MORE aware of the page content than they are on a typicall web page.

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