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Archive for June, 2008
WPP’s Martin Sorrell Calls Out Google (sort of…)
While moderating a discussion in Cannes about the future of the internet and Brand v. Metrics, Sorrell, onstage with Google & Yahoo! executives, the discussion quickly moved to the partnerships between Google and Yahoo (that we discussed here). He even prodded Google for attempting to go directly after clients while making the agency irrelevant. AdWeek has a great article on this event. This comes from the same guy that worked a partnership with Google….
Colleen DeCourcy Says Goodbye to the Cyber Lions
AdWeek’s Colleen DeCourcy talks about how the internet has evolved and the Cannes Cyber Lions don’t really make any sense anymore. She has some very interesting insights into how the interactive marketing arena has changed in the last decade.
Yah-oogle!???
Well, it looks like the Yahoo! – Microsoft "mating dance" is over, at least on the Yahoo! side of things. Today’s New York Times is reporting that Yahoo! has announced an agreement that will partner them with Google for the purposes of displaying contextual, or Pay-Per-Click (PPC) advertising into the Yahoo! search results. This seems to be good for advertisers… Google’s PPC program will allow them to manage their PPC buys in a central location using a single tool across two of the largest search networks on the Internet.
Socks & Shoes Tell The Tale?
Just a couple of funny posts over on AdverGirl about how socks and shoes give GREAT insights into agency life and how to figure out who’s who.
Socks for the guys…
Clothes for the ladies…
Ballmer Calls Out Print Media
In the Washington Post, Steve Ballmer (MSFT’s CEO), calls out print media. He says it’ll be gone in 10 years and ALL media consumed will be delivered over an IP based network…. read the article.
How To Lose Customers
Well, this is a bit of an interesting post. As part of a prospecting effort for DMIdeas I have signed up for a few email newsletters, etc. Starting last night at around 4:30PM I began receiving customer responses to an email from this particular prospect; here’s what happened:
- Prospect created a "group" on their own mail server called clients@
PROSPECTNAME.com - Prospect used a well know, and reputable, blast provider to create an email blast to their entire list.
Nothing wrong yet…but then:
- Prospect sends the test blast (without any personalization or opt out information) to the clients@
PROSPECTNAME.com group. - This "blast" of a single email is then FORWARDED by their system to the entire clients@
PROSPECTNAME.com group. - One of the users in the group has an auto-reply out-of-office enabled.
Still no problem…until:
- The FROM: address for the blast was … Yep, you guessed it … clients@
PROSPECTNAME.com. - This caused that first out-of office to get sent to the entire group.
- Since that original email, there have been more than 150 messages from the members of the group about
PROSPECTNAME’s inability to know what they’re doing, about someone "hacking" their email and sending messages, etc…
It was an interesting view into the types of people that are in certain kinds of businesses. Their lack of knowledge about the internet, etc.
The WORST is yet to come, however:
PROSPECTNAMErepresentative A begins to send messages to each of the respondents who’re asking to opt-out saying that they’ll be removed, but, their reply is going to the created group too…- Then representative B sent out the message following the break… making things worse!