Digital Marketing Ideas

AdWeek (yes, I know, they’re always mentioned, but they are on top of things usually) has a story out, today, that discusses the deal between WPP and Yahoo!.  For those of you that don’t know, WPP is a holding company that owns 254 agency brands worldwide.  The following are some better known names:

• 24/7 Real Media – A Digital Media Company
• Blast Radius – Digital, Direct, Promotion & Relationship Marketing
• Brierley+Partners – Digital, Direct, Promotion & Relationship Marketing
• Burson-Marsteller – PR & Public Affairs
• CommonHealth – Healthcare Communications
• digital@JWT – J. Walter Thompson’s Digital Advertising & Marketing Group
• G2 – Direct, Digital, Promotion & Relationship Marketing
• Grey – Advertising
• Hill & Knowlton – PR & Public Affairs
• JWT – J. Walter Thompson – Advertising
• Kang & Lee Advertising – Demographic Marketing
• KnowledgeBase Marketing – Digital, Direct, Promotion & Relationship Marketing
• Landor Associates – Brand Identity
• Marsteller – Advertising, Corporate & B2B
• Mediaedge:cia – Media Management
• MindShare – Media Management
• Ogilvy & Mather Worldwide – Advertising
• OgilvyOne Worldwide – Digital, Direct, Promotion & Relationship Marketing
• Studiocom – Digital, Direct, Promotion & Relationship Marketing
• Sudler & Hennessey – Healthcare Communications
• Team Detroit – A "blended" shop consisting of teams from Y&R, JWT, & O&M to service Ford‘s brands
• VML – Digital, Direct, Promotion & Relationship Marketing
• Wunderman – Direct, digital, promotion & relationship marketing
• Y&R – Advertising
• Young & Rubicam Brands – Advertising; Branding & identity ;
  Direct, Digital, Promotion & Relationship Marketing; Healthcare Communications; PR & Public Affairs

Sorry about the long list, but I sort of took a walk down memory lane… I’ve worked for the WPP companies in the past and know people at most, if not all, of the agencies above.  Read my commentary after the break about why I think this is HORRIBLE for marketers…