Digital Marketing Ideas

Out of the blue, for many analysts, CBS has agreed, today, to acquire CNET.  AdWeek is reporting that news; in addition, they’re reporting that CBS is also worked a deal with the Lonleygirl15 creators.

According to Nielsen Online data being reported on AdWeek, the combination of the CNET and CBS online properties will generate approximately 60+ million unique visitors per month.

The Lonleygirl15 deal is described in depth in the AdWeek story.  The summary, however, is that CBS will be using EQAL, the creators of Lonleygirl15, to enhance the online facets of their offline programming.