Digital Marketing Ideas

What’s happening with the economy?  Every day there is another news story about someone loosing their house because the economy is … dare I say it … in a RECESSION.  Well how is this downturn going to affect the advertising industry?  Companies still need to advertise, right?  Of course, it’s more important in a "down" economy for companies to fight harder for their share of the dwindling consumer dollar.
So, what is a company to do with it’s marketing budget?
SHIFT IT TO ONLINE
Why, you ask?  Because it is measurable, trackable, and it is not hard to generate the metrics to determine if a campaign is successful.
eMarketer has an interesting article, today, on a study conducted in February by Penton Research for PROMO Magazine that talks directly to this point.  It is reporting that 43% of marketers surveyed are planning to increase their online marketing budgets in 2008.